Pop-Up Store Direct Mail Campaign, Build your Own Container.

Role — Creative Director and Designer.

Client — LOT-EK

Another mobile shop facility designed by LOT-EK is the Uniqlo Pop-Up Store, created for the Japanese form whose philosophy is based on high-quality products with a minimal aesthetic  sold at affordable prices.

Design and Production of an Architecture Portfolio Website.

Customize Content Management System, Marketing e—mail Platform and CD-Room XML tool

Role — Creative Director and Interactive Designer.

http://lot-ek.com/

LOT-EK is an award-winning architectural design studio based in New York and Naples, Italy. Founded in 1993 by Ada Tolla and Giuseppe Lignano, we’ve been involved with commercial, institutional and residential projects globally. In addition, LOT-EK has conceived and executed exhibition design and site-specific installations for major cultural institutions and museums, including MoMA, the Whitney Museum, the Walker Art Center and the Guggenheim. We have achieved high visibility for our sustainable and innovative approach to construction, materials and space, through the adaptive reuse (“upcycling”) of existing industrial objects and systems not originally intended for architecture.

Site Credits:

Senior Interactive Designer — María Isabel Gouverneur — Isa Gouverneur

Flash Designer and Developer — Luis Giraldez

http://guiro.net/

Brand Identity and Collateral Materials.

Role — Creative Director and Designer

http://lot-ek.com/

LOT-EK is an award-winning architectural design studio based in New York and Naples, Italy. Founded in 1993 by Ada Tolla and Giuseppe Lignano, we’ve been involved with commercial, institutional and residential projects globally. In addition, LOT-EK has conceived and executed exhibition design and site-specific installations for major cultural institutions and museums, including MoMA, the Whitney Museum, the Walker Art Center and the Guggenheim. We have achieved high visibility for our sustainable and innovative approach to construction, materials and space, through the adaptive reuse (“upcycling”) of existing industrial objects and systems not originally intended for architecture.

The Night Watchman

http://www.usaprojects.org/project/el_velador_the_night_watchman_essays

Online pledge at the United States Artists Projects

http://www.unitedstatesartists.org/

Role — Motion Graphics Designer

El Velador from dusk to dawn EL VELADOR accompanies Martin, the guardian angel whom, night after night, watches over the extravagant mausoleums of Mexico’s most notorious Drug Lords. In the labyrinth of the cemetery, this film about violence without violence reminds us how, in the turmoil of Mexico’s bloodiest conflict since the Revolution, ordinary life persists and quietly defies the dead.

Event Identity, Online and Offline Campaign.

Role — Creative Director and Photography Art Direction

Senior Designer— Paula Giraldo

http://paulagiraldo.com/

There is no question that the free access to knowledge and information are the bedrock of all democratic societies, yet no democratic society can function without limits on what can be known, what ought to be kept confidential and what must remain secret. The tension among these competing ends is ever present and continuously raises questions about the legitimacy of limits. What limits are necessary to safe guard and protect a democratic polity? What limits undermine it?

Role — Creative Director

http://itunes.apple.com/us/app/parsons-the-new-school-for/id467670123?mt=8

Credits:

Senior Interactive Designer — Dong Yoon Park

http://www.cre8ive.kr/blog/

Supportive Senior Interactive Designer — Adam Schwartz

http://www.adamschwartzgraphics.com/

Parsons The New School for Design iPad app is a result of close collaboration with Parsons Deans office.

1. View academic information for all undergraduate, graduate, and AAS degree programs
2. Browse student work
3. Explore Parsons’ unique culture and place
4. Locate campus buildings for Parsons and The New School university
5. Receive real-time updates for Parsons news and events
6. 

    

An idea of as-yet-unrealized to develop a filter tool and technology that will allow Parsons Community to listen to the perspective of the Executive Dean of Parsons The New School for Design, in New York City.

This filter tool is also planned to be part of dataMYNE.

dataMYNE is a faculty-led research initiative featuring open source software technology at Parsons The New School for Design. Utilizing an unique design process, tailored interface design and open source computing, dataMYNE augments highly standardized, commercial administrative systems that dominate the academic field with new ways to visualize and connect faculty, students and departments for greater interdisciplinary potential.

Role — Interactive Creative Director

Credits:

Senior Interactive Designer — Adam Schwartz

http://www.adamschwartzgraphics.com/

Parsons The New School for Design Fashion Benefit 2010, the event honors each for their contributions to the fashion industry and supports Parsons as it shapes the future of art and design education.

Role — Creative Director

http://www.newschool.edu/parsons/festival/

Credits:

Senior Interactive and Graphic Designer — Paula Giral

http://paulagiraldo.com/

Freelance Designer — Alexandra Ståhlberg

http://heyalexandra.com/

Freelance Designer — Shoko Tagaya

www.bulancodesign.com

www.shokolaterie.com

Gain instant access to Parsons The New School for Design. Find academic and admissions-related information on the go.

Role — Creative Director

http://itunes.apple.com/us/app/parsons-the-new-school-for/id451696193?mt=8

Credits:

Senior Interactive Designer — Dong Yoon Park

http://www.cre8ive.kr/blog/

Supportive Senior Interactive Designer — Adam Schwartz

http://www.adamschwartzgraphics.com/

Parsons The New School for Design iPhone app is a result of close collaboration with the Parsons Deans office.

1. View academic information for all undergraduate, graduate, and AAS degree programs
2. Browse student work
3. Explore Parsons’ unique culture and place
4. Locate campus buildings for Parsons and The New School university
5. Receive real-time updates for Parsons news and events

Role — Senior Art Director,  Designer and Photography Art Director

E-Commerce Site

Dartsearch Marketing Event and Launch Party, New York City.

Doubleclick, by Google

Doubleclick offers a broad range of updates and reports covering product innovations, industry trends, performance metrics and benchmarks.

Role — Associate Creative Director and Designer

Credits:

Creative Director & Copywriter — Noah Brier

http://www.noahbrier.com/

Executive Creative Director — Fanny Krivoy

http://www.studioanalogous.com/

Agency — Renegade

http://www.renegade.com/

Content Focused Microsite

Role — Senior Art Director

Credits:

Creative Director — Jeanine Guido

http://www.jeanineguido.com/

Executive Creative Director — Fanny Krivoy

http://www.studioanalogous.com/

Copywriter — Justin Feinstein

http://www.justinfeinstein.com/

Role — Creative Director and Photography Art Direction

Senior Design — Paula Giraldo

http://paulagiraldo.com/

Role — Designer and Art Director

Direct Client and in Collaboration with LOT-EK Architecture.

The site is a result of close collaboration between many Parsons faculty members, staff, and students in conjunction with other professionals in Communications and External Affairs at The New School. We hope that you find it intuitive, engaging, and most importantly, a source of information.

This website offers myriad ways to discover more about—and interact with—Parsons.

Role — Creative Director and Photography Art Director.

http://www.newschool.edu/parsons/

Credits:

Senior Interactive Designer — Dexter Miranda

http://www.dxtr.com/

Senior Freelance Designer — Sarah Daley

http://heyalexandra.com/

Web Developer — Edward Wright

Design Committee— Benjamin Bacon, Thomas Bosket, Katarzyna Gruda, Michael Rabin, Lucille Tenazas, Laetitia Wolff, and Mushon Zer-Aviv

In an increasingly designed world, art and design reflect and shape all kinds of experiences. Through rigorous practice and critical scholarship, Parsons The New School for Design prepares students to be leaders in their professions and society.

As a result of the superior quantity and quality of sites entered, the 15th Annual Webby Awards recognized sites and teams that demonstrated a standard of excellence and Parsons The New School of Design site is one of them.

Parsons Pre—Collage Academy Guerrilla Marketing Campaign

Neutrogena Global Social Media Campaign and Widget for Online Evaluation.

Role — Designer, Senior Interactive Art Director.

https://www.skinid.com/eval

Personalized Acne Solution

Agency — Dogmatic, Inc

Parsons The New School for Design presents the Parsons Festival, inaugurating an annual tradition of hosting art and design events that are open to the public.

Role — Creative Director and Photography Art Director.

http://www.newschool.edu/parsons/festival/

Credits:

Senior Interactive Designer — Adam Schwartz

http://www.adamschwartzgraphics.com/

Senior Designer & Photography Art Director— Paula Giraldo

http://paulagiraldo.com

Portfolio and Event Photographer — Martin Seck

http://martinseckphotography.com/

Parsons The New School for Design presents the Parsons Festival, inaugurating an annual tradition of hosting art and design events that are open to the public.

Role — Creative Director and Photography Art Director.

http://www.newschool.edu/parsons/festival/

Credits:

Senior Interactive Designer — Adam Schwartz

http://www.adamschwartzgraphics.com/

Senior Designer & Photography Art Director— Paula Giraldo

http://paulagiraldo.com

Portfolio and Event Photographer — Martin Seck

http://martinseckphotography.com/

Design, Develop and Produce a Fashion Photography Portfolio Website with a Customize Content Management System and E—Commerce Solution.

Role — Creative Director and Interactive Designer.

http://www.alexilubomirski.com/

Alexi Lubomirski has become an established name within the fashion industry with an impressive client list, shooting for such publications as Harpers Bazaar US, Harpers Bazaar UK, German Vogue, Russian Vogue, Spanish Vogue, GQ USA, Chinese Vogue, Vogue Nippon, China Mens Vogue and Wonderlan.

Credits:

Senior Interactive Designer — María Isabel Gouverneur — Isa Gouverneur

Senior Interactive Designer and Flash Designer — Luis Giraldez

http://guiro.net/

Senior Interactive Designer — Alexandra Ståhlberg

http://heyalexandra.com/

Flash Front and Back-end Developer — Luis Giraldez

http://guiro.net/

Role — Creative Director and Photography Art Director.

http://www.newschool.edu/parsons/festival/

Credits:

Senior Interactive Designer — Adam Schwartz

http://www.adamschwartzgraphics.com/

Senior Designer & Photography Art Director— Paula Giraldo

http://paulagiraldo.com

Portfolio and Event Photographer — Martin Seck

http://martinseckphotography.com/

Role — Creative Director & Designer

The animation is a result of close collaboration between many Parsons faculty members, staff, and students in conjunction with other professionals in Communications and External Affairs at The New School.

http://www.newschool.edu/parsons/

Credits:

Senior Interactive Designer — Dexter Miranda

http://www.dxtr.com/

Flash  Designer and Developer —Nick Hardeman (MFA Design and Technology ’10) and Eduardo Menendez (MFA Design and Technology ’09)

http://nickhardeman.com/

http://www.eduardomenendez.net/

Web Developer — Edward Wright

Design Committee— Benjamin Bacon, Thomas Bosket, Katarzyna Gruda, Michael Rabin, Lucille Tenazas, Laetitia Wolff, and Mushon Zer-Aviv

In an increasingly designed world, art and design reflect and shape all kinds of experiences. Through rigorous practice and critical scholarship, Parsons The New School for Design prepares students to be leaders in their professions and society.

As a result of the superior quantity and quality of sites entered, the 15th Annual Webby Awards recognized sites and teams that demonstrated a standard of excellence and Parsons The New School of Design site is one of them.

Parsons The New School for Design presents the Parsons Festival, inaugurating an annual tradition of hosting art and design events that are open to the public.

Role — Creative Director and Photography Art Director.

http://www.newschool.edu/parsons/festival/

Credits:

Senior Interactive Designer — Adam Schwartz

http://www.adamschwartzgraphics.com/

Senior Designer & Photography Art Director— Paula Giraldo

http://paulagiraldo.com

Portfolio and Event Photographer — Martin Seck

http://martinseckphotography.com/

WordPress Programmer — Chris Doyle

Role — Designer, Senior Interactive Art Director and Photography Art Director

http://www.forevermarkdiamond.com

Each Forevermark diamond comes with a promise: that it is beautiful, rare and has been responsibly sourced. Less than one percent of the world’s diamonds are eligible to be inscribed as Forevermark – making them the most carefully selected diamonds in the world. With a unique inscription at their very heart, these are diamonds you can be proud to give and to wear.

Forevermark, The world most carefuly selected Diamonds.

Credits

Creative Director — Fanny Krivoy

http://www.studioanalogous.com/

Agency — Schematic

http://www.possibleworldwide.com/

Role — Creative Director and Photography Art Director.

http://regardingdesign.parsons.edu

Credits:

Senior Interactive Designer — Adam Schwartz

http://www.adamschwartzgraphics.com/

Senior Designer — Sarah Daley

http://www.sarahdaley.com/index.html

Senior Designer & Photography Art Director— Paula Giraldo

http://paulagiraldo.com

Photographer — Martin Seck

http://martinseckphotography.com/

WordPress Programmer — Chris Doyle

Design Direction and Development of the yearly publication of The Journal of Design and Strategies.

Role — Creative Director and Photo Editor.

Credits:

Senior Designer — TBD

Copy Editor — John Haffner Layden

Portfolio Photographer — Martin Seck

http://martinseckphotography.com/

Global website redesign and new brand launch.

Role — Designer, Senior Interactive Creative Director and Photography Art Director

The site has change significantly since 2001, and I have not been involved on the new versions of the designs.

http://www.auroralopezmejia.com/home.php

Inspired by ancient Mayan talismans, the jeweler Aurora Lopez Mejia’s chunky, handmade gold rings, bracelets and necklaces are often personalized with meaningful words and phrases and set with richly colored gems. Talavera, Mejia’s incredibly chic, new gallery, showcases not only her own women’s and men’s collections, but also boasts a selection of pieces by fellow jewelry designers.

Credits

Photography — Shulli Hallak

Direct Client

Digital Advertising, Banner Design

Role — Senior Art Director,  Designer and Photography Art Director

Rich Media Online Banners

Role — Senior Art Director,  Designer and Photography Art Director

Concept, Design and Production for Panasonic Online Ads.

Credits:

Creative Director — Jeanine Guido

http://www.jeanineguido.com/

Executive Creative Director — Fanny Krivoy

http://www.studioanalogous.com/

Senior Designer— Anne Rothschild

http://www.annerothschild.com/

Designer — Alexandra Ståhlberg

http://heyalexandra.com/

Copywriter — Justin Feinstein

http://www.justinfeinstein.com/

Content Focused Microsite

Role — Senior Art Director and Designer

Credits:

Creative Director — Jeanine Guido

http://www.jeanineguido.com/

Executive Creative Director — Fanny Krivoy

http://www.studioanalogous.com/

Copywriter — Justin Feinstein

http://www.justinfeinstein.com/

Fashion Photographer Identity and Collateral Materials.

Role — Designer and Creative Director

http://www.benwatts.com/

Benjamin Oliver Anthony “Ben” Watts(born 1967 in London) is an English photographer based in New York, whose work has been seen in various international fashion magazines, such as Elle, Vogue, Harper’s Bazaar, Vanity Fair and Condé Nast Traveller. He is the brother of actress Naomi Watts. Their father was Peter Watts, a road manager for Pink Floyd.

Credits

Direct Client — The most delightful work experience.

Portfolio Photographer — Martin Seck

http://martinseckphotography.com/

Fashion Photographer Brochure Website and Content Management System.

Role — Designer and Creative Director

http://www.benwatts.com/

Benjamin Oliver Anthony “Ben” Watts(born 1967 in London) is an English photographer based in New York, whose work has been seen in various international fashion magazines, such as Elle, Vogue, Harper’s Bazaar, Vanity Fair and Condé Nast Traveller. He is the brother of actress Naomi Watts. Their father was Peter Watts, a road manager for Pink Floyd.

Credits

Direct Client — The most delightful work experience.

Flash Designer, Developer and an Angel — Luis Giraldez

http://guiro.net/

Ben Watts, Fashion Photographer Video Promotion for Book Presentation.

Role — Designer and Creative Director

http://www.benwatts.com/bigup.html

Benjamin Oliver Anthony “Ben” Watts(born 1967 in London) is an English photographer based in New York, whose work has been seen in various international fashion magazines, such as Elle, Vogue, Harper’s Bazaar, Vanity Fair and Condé Nast Traveller. He is the brother of actress Naomi Watts. Their father was Peter Watts, a road manager for Pink Floyd.

Credits

Direct Client — The most delightful work experience.

Flash Designer, Developer and an Angel — Luis Giraldez

http://guiro.net/

Role — Designer, Senior Art Director and Photography Art Director

Each Forevermark diamond comes with a promise: that it is beautiful, rare and has been responsibly sourced. Less than one percent of the world’s diamonds are eligible to be inscribed as Forevermark – making them the most carefully selected diamonds in the world. With a unique inscription at their very heart, these are diamonds you can be proud to give and to wear.

Forevermark, The world most carefuly selected Diamonds.

Credits

Creative Director — Fanny Krivoy

http://www.studioanalogous.com/

Agency — Schematic

http://www.possibleworldwide.com/

Role — Senior Art Director and Photography Art Direction

Credits:

Executive Creative Director — Fanny Krivoy

http://www.studioanalogous.com/

Copywriter — Noah Brier

http://www.noahbrier.com/

The Office of Career Services at Parsons needed a re-design of their existing site. Their online messaging strategy was re-thought to emphasize their resources and the staff themselves. Their resource links were visually emphasized, as were links to social media content, photos of past events, and an upcoming events calendar. Lastly, a larger emphasis was placed on the staff themselves, who, in addition to being career advisers, also have a background in art and design as well. Aesthetically, the blog matched a series of recent print pieces we also made for Career Services.

Role — Interactive Creative Director

Credits:

Senior Interactive Designer — Adam Schwartz

http://www.adamschwartzgraphics.com/

Programming — Chris Doyle

Inspired by ancient Mayan talismans, the jeweler Aurora Lopez Mejia’s chunky, handmade gold rings, bracelets and necklaces are often personalized with meaningful words and phrases and set with richly colored gems. Talavera, Mejia’s incredibly chic, new gallery, showcases not only her own women’s and men’s collections, but also boasts a selection of pieces by fellow jewelry designers.

While developing a e-commerce site and Art Directing all still life photography I design a temporary mini site since Aurora did not have any web presence.